Profile
- Innovative web designer with extensive background in the design and implementation of corporate Internet/intranet sites and online interactive brand advertising programs.
- HFI-Certified Usability Analyst experienced with user-centered design principles, information architecture, interface and navigation design, and writing specifically for the web.
- Creative, visually oriented graphic designer with a strong sense of aesthetics and attention to detail.
- Flexible and versatile team player with strong communication skills and excellent problem-solving abilities.
Technical Summary
Advanced Skills: HTML, Adobe Photoshop, CSS (Cascading Style Sheets), Macromedia Dreamweaver, MS Word, MS PowerPoint
Intermediate Skills: Macromedia Flash, JavaScript, Macromedia Homesite, Adobe ImageReady, Adobe Acrobat, XHTML (Extensible HTML)
Basic Skills: DHTML (Dynamic HTML), ColdFusion, Macromedia Director, MS Excel, Adobe Premiere, XML, MS Access, Sound Forge
Professional Experience
Web/Graphic Designer August 2006–January 2007
Triad Digital Media Tampa, FL
Worked with team of web producers, designers, and account executives at interactive advertising agency. Followed creative briefs and detailed technical specifications to create online brand advertising for national retail products. Focusing on the promotion of top consumer packaged goods, using Photoshop, HTML, and other web tools, created bold graphics, hotlinks, PDF downloads, samples, event locators, Flash demos, articles, and recipes. Conducted user research and usability testing for future initiatives.
Web Designer/Systems Engineer 1999–2006
Verizon IT Tampa, FL
As the webmaster for Verizon.com/IT, duties included developing, enhancing, and maintaining corporate marketing website. Monitored site metrics with traffic-analysis tools. Increased the number of monthly site visitors by more than 280 percent (January 2002 to January 2003) by applying SEO (search engine optimization) techniques and implementing mass e-mail marketing campaign.
Rebuilt entire site according to corporate style guide with hand-coded HTML and Dreamweaver. Focused on usability and navigation, as well as graphic and aesthetic appeal. Created online “My Account” customer portal for client’s invoices and reports. Formed the Verizon IT Web Council to ensure web content accuracy and promote participation from product SMEs (subject matter experts). Improved site search with open-source software. Enhanced employee communication by webcasting meetings to remote locations with streaming video/audio.
Web & Digital Media Designer 1996–1999
GTE Data Services Tampa, FL
Managed, designed, created, and implemented corporate WBT (web-based training) projects. Led team of designers, artists, and programmers in web-based projects. Worked directly with customers to define goals. Gathered content from SMEs and performed information-mapping techniques to organize material for online environment. Designed graphics and GIF animations. Wrote and edited content for clarity and usability in web format. Tested all aspects of web sites. Developed ISO 9000 intranet WBT course that 1,000 employees completed, thus reducing time employees spent in traditional classroom training. Served as technical support lead by troubleshooting PCs and software application problems.
Multimedia Developer & Software Support Analyst 1993–1996
GTE Data Services Tampa, FL
Developed CBT (computer-based training), online documentation, demos, and presentations by programming in Authorware and IconAuthor. Designed EPSS (electronic performance support systems) architecture and front-end menus. Created system simulations for online training courses. Wrote code to provide automatic feedback to students. Trained staff in multimedia coding, standards, and graphics packages. Researched various multimedia and graphics packages for purchasing recommendations. Developed testing procedures for CBTs. Created authoring templates and models to help automate course development. Designed and created web sites in HTML. Created graphics in Photoshop.
Technical Writer / Desktop Publishing Specialist 1990–1993
GTE Data Services Tampa, FL
Documentation/Graphic Designer 1990
IBM Tampa, FL
Advertising Production Manager 1988–1989
University of South Florida (USF) Oracle Newspaper
Tampa
Advertising Designer and Typographer
1988
USF Oracle Newspaper Tampa, FL
Desktop Publishing Consultant 1988
GTE Tampa, FL
Education
Degree: Bachelor of Arts, University of South Florida,
Tampa
Major: Mass Communications/Advertising
Studies: computer graphics, creative strategy, design
and layout, marketing, writing, media strategy, film
Additional Training/Conferences/Seminars:
- Human Factors International Certification Program 2006 (Certified Usability Analyst)
- User Experience Week 2004
- High Rankings Search Engine Marketing Seminar 2003
- Web Design World 2002
- Seybold Web Publishing Conference 2001
- Search Engine Strategies 2000
- Seybold Web Publishing Conference 1998