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Internet Professional

web design
Certified Usability Analyst
graphic design
Dreamweaver
user-centered design
HTML
CSS
Adobe Photoshop
e-commerce web sites
information architecture
SEO / SEM
web video (Flash FLV)
e-mail marketing
typography
web analytics
logo design
Acrobat PDF
Flash
JavaScript
magazine print ads
multimedia / CBT / WBT

Internet Manager March 2007–Present
Focus Inc Tampa, FL

Coordinate multiple web projects at marketing/advertising agency. Work with producers and developers to design and create web sites, graphics, e-commerce sites, magazine print advertising, banner ads, logos, DVD packaging/artwork, and direct-mail ads in conjunction with TV commercials and infomercials. Determine the design, layout, and look-and-feel of all web sites. Manage e-mail marketing campaigns, web video, Google AdWords, banner ads, and Google Analytics.

Manage vendor relationships and contract staff and perform planning, maintenance, enhancement and site management of numerous web sites. Assist with the writing and editing of web content and marketing campaigns. Ensure that site content meets sites' objectives and visitors' needs.


Web/Graphic Designer August 2006–January 2007
Triad Digital Media Tampa, FL

Worked with web producers, designers, and account executives at interactive advertising agency. Conducted user research and usability testing for future initiatives. Adhering to creative briefs and technical specifications, created online brand advertising for national retail products. Focusing on the promotion of top consumer packaged goods, used Photoshop and HTML to create bold graphics, hotlinks, PDFs, samples, Flash demos, articles, and recipes.


Web Designer/Systems Engineer 1999–2006
Verizon IT Tampa, FL

As the webmaster for Verizon.com/IT, duties included developing, enhancing, and maintaining corporate marketing website. Monitored web site analytics. Increased the number of monthly site visitors by more than 280 percent by applying SEO (search engine optimization) techniques and implementing e-mail marketing campaign.

Rebuilt entire site adhering to corporate style guide with hand-coded HTML and Dreamweaver. Focused on usability and navigation, as well as graphic and aesthetic appeal. Created online My Account customer portal for client invoices/reports. Formed the Verizon IT Web Council to ensure web content accuracy and promote participation from product SMEs (subject matter experts). Improved site search with open-source search tools. Enhanced employee communication by webcasting meetings to remote locations with streaming video/audio.


Web & Digital Media Designer 1996–1999
GTE Data Services Tampa, FL

Managed, designed, created, and implemented corporate WBT (web-based training) projects. Led team of designers, artists, and programmers in web-based projects. Worked directly with customers to define goals. Gathered content from SMEs and performed information-mapping techniques to organize material for online environment. Wrote and edited content for clarity and usability in web format. Tested web site functionality. Developed intranet WBT course that 1,000 employees completed, thus reducing time employees spent in traditional classroom training. Served as technical support lead, troubleshooting PCs and software application problems.


Multimedia Developer & Software Support Analyst 1993–1996
GTE Data Services Tampa, FL

Developed CBT (computer-based training), online documentation, demos, and presentations by programming in Authorware and IconAuthor. Designed EPSS (electronic performance support systems) architecture and front-end menus. Created system simulations for online training courses. Wrote code to provide automatic feedback to students. Trained staff in multimedia coding, standards, and graphics packages. Researched multimedia and graphics packages for purchasing recommendations. Developed testing procedures for CBTs. Designed and created web sites in HTML. Created graphics in Photoshop.


Technical Writer / Desktop Publishing Specialist 1990–1993
GTE Data Services Tampa, FL

Documentation/Graphic Designer 1990
IBM Tampa, FL

Advertising Production Manager 1988–1989
University of South Florida (USF) Oracle Newspaper Tampa, FL

Advertising Designer and Typographer 1988
USF Oracle Newspaper Tampa, FL

Desktop Publishing Consultant 1988
GTE Tampa, FL